What I’ve Learned:

• Women dominate the social media world.  Woman make up 75% of all buying decisions for the home and at least 50% of social media networks across all ages 35-55

In 2010 more companies will be expected to engage in social media activities

• Large companies appear more approachable thru their use of social media

Social media takes away the “hard sell” and turns it into “making connections”

• Social media makes it ok to be yourself
• Social media jobs will be created such as social media managers and social media executive administrators in 2010.

By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network – sited from Socialnomics By Erik Qualman

• 1 out of 8 couples married in the U.S. last year met via social media -source Socialnomics By Erik Qualman

If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)- -source Socialnomics By Erik Qualman

• 1 in 6 higher education students are enrolled in online curriculum-source Socialnomics By Erik Qualman
• % of companies using LinkedIn as a primary tool to find employees….80% -source Socialnomics By Erik Qualman

80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?-source Socialnomics By Erik Qualman

• There are over 200,000,000 Blogs -source Socialnomics By Erik Qualman
• In the near future we will no longer search for  products and services they will find us via social media -source Socialnomics By Erik Qualman

Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second -source Socialnomics By Erik Qualman

• Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser -source Socialnomics By Erik Qualman

How can we use Social Media to promote our business?

• Concentrate on building a community thru using social media
• Communicate with your audience even when you have nothing to say – stay in touch with the members of your community and provide useful information
• Social Media Tactics to use to increase your Search Engine Optimization

  Blogs – are an easy way for businesses to keep their customers informed and interested in new products or services.  When connected to social networks business blogs can have a large reach.  

  Video – puts a face to the business

  Twitter – current Live connection with others

  Social Networking – extends your reach in the community and across the world

  News/ Press Releases – can be not only local, but worldwide

• Make sure your business is listed in local business directories on line; for small businesses local searches can be a big win – Hey Fairfield, Fairfield County Online, YELP.com
• Favor those who follow your business – on Twitter, LinkedIn, Your Blog etc.
• Offer those who follow your business incentives and prizes.
• Use LinkedIn to find prospects, candidates and strategic alliances
• Create a Facebook page for your business

If you are looking for business advisors in CT, why not give your business a Business Growth Analysis and gain invaluable insights into four major areas of your business?

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