Build Your Customer Base in 4 Weeks: Business Coaching in CT Tip #3
Filed under: Building Your Customer Base, Business Coaching, Business Development, Business Networking
Business Coaching in CT tip# 3 – Design a referral program
Design a referral program that rewards clients for bringing others into the customer base. Referral rewards can be in the form of discounts, gifts, and invitations to special events, exclusive products or other preferred customer perks.
You have raving fans – remind them that if they know of others that can benefit from your services to let them know about you. Many customers have friends, coworkers, and family members who require the same products or services, so a referral makes sense. The natural process of growing your customer base is to utilize the existing customers that you have as a resource of community outreach.
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