Using Technology to Achieve Business Growth
My wife and I recently took our son to Sesame Place. When we submitted our e-tickets at the entrance to the park, a fingerprint was taken of our index fingers. When I asked why, I was told that this would be a way to confirm our identities in the event that our son wound up in the “Missing Adults” office.
At the time, I was really impressed that this theme park was using a fairly sophisticated technology to address a very important business issue – child safety. That got me thinking about whether most business owners are making full use of the technology they have available to them.
Here are a couple of technology related things that any small business should be doing – If you’re not doing them, you are leaving money on the table:
- 1. You use Quickbooks, but have you actually sat down with your bookkeeper to determine which financial reports you should be printing off WEEKLY to determine the health of your business. How about using multiple years of Quickbooks data to determine which are your most profitable months and more importantly what are least most profitable months so you can determine what to do about making them more profitable?
- You have a database of clients, but how often do you review the list to determine if all your client info is up-to-date and which clients have not purchased from you in a while?
- Are you making full use of LinkedIn? Are you actively mining your contacts’ contacts to see if there are any potential referrals that can be made on your behalf? Same for Facebook. And have you joined various organization groups on these sites to identify networking opportunities.
- Are you posting testimonials on your website, asking for testimonials on LinkedIn and posting videomonials on your website – if you have a website – as well as Facebook?
- Do you have a blog, and an e-blast system in your e-mail software so that you can keep your clients informed of your full range of services and offerings?
- Do you use Constant Contact or other electronic marketing vehicles to reach your past and current customers?
If you are NOT doing at least these six things, you’re putting yourself at a disadvantage in the marketplace. Most importantly, they are either NO COST or LOW COST ways to generate warm leads and increase sales.
Would you like to receive a free evaluation of how effectively you’re using systems to maximize your profitability?
To make a difference in your business you have to change the way you do things. It begins by having a business coach evaluate your business.
To get started today click the link above or call us at 203.210.7003. We look forward to helping you grow your business and making the kind of money you always thought possible.
