Summer – is it a time for business or pleasure?
Dispelling the Myth of Summertime
So you’ve worked hard the first five months and gotten your business in shape for summer—congratulations. Your business looks great in its swimsuit (if it doesn’t, we’ll cover that later).
So as you get ready to take your kids on the annual trip to Florida, there are a couple of things I’d like you to keep in mind.
First off, the summer is no different than any other time of the year. I hear people talking about going on cruise control for the next two months and getting back after it in the fall. Are they serious?
Why in the world would you set your mindset to taking two to three months off during a year? That’s 25% of the year (even more when you factor in the end of year holidays).
So here are some tips to keeping the summer productive for you and your business:
Keep focused
Summer time is when you need more detailed plans, not less. It is a time when you can easily get distracted, so use good plans to keep you focused.
Become efficient with your time
There is nothing wrong with knocking off early and taking the kids to the pool. The best way to accomplish it is to be more efficient so you get things done faster. Get up a little earlier, take a shorter lunch, have a daily punch list, whatever you need to do. Improved efficiency will give you more time to spend with family and friends.
Have an phone/appointment setting strategy
If people are going to be out of town, have a strategy where you are always setting the next appointment before you get off the phone. It will save you hours of emails, voice mails and overall frustration.
Are you looking at ways you can improve your business?
To make a difference in your business you have to change the way you do things. It begins by attending one of our profit building seminars.
To get started today click the link above. We look forward to helping you grow your business and making the kind of money you always thought possible
Social Media – the latest rage
It is the latest rage and is growing by leaps and bounds – Social Media.
Whether it is Facebook, LinkedIn, Twitter, etc. these marketing strategies are here and here to stay. In the process, they are going to change how marketing works for years to come.
Conversion - before a prospect decides to become a customer, they are going to “check you out” online. Not only via Social Media, but search engines as well.
If you have not Google’d yourself recently, you should do it today. What are people finding and more importantly, does it instill confidence or more questions?
Think of social media as a great tool for helping you convert prospects to customers.
Benefits that Social Media Could Provide
- Gives you the opportunity to begin listening to what others are saying about your company online.
- Allow you to have one-to-one communication with your consumers.
- It can be used to gather feedback about new products.
- It personalizes your corporation/brand
- Provides channels to produce and distribute exclusive content that can be shared which in return extends the voice of your brand.
- Can be used to share exclusive information and offers to your loyalists.
- It’s an extension to your public relations strategies
- Provides platforms to build communities for your brand enthusiasts around your product and company.
- Offers opportunities that will bring exposure to your company.
- Provides potential opportunities for word-of-mouth buzz about your company and products.
Are you ready to make a change?
To make a difference in your business you have to change the way you do things. It begins by attending one of our profit building seminars.
To get started today click the link above. We look forward to helping you grow your business and making the kind of money you always thought possible.
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