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	<description>Because Success Is Not an Accident</description>
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		<title>Why Most Marketing Doesn&#8217;t Work</title>
		<link>http://youractioncoaches.com/why-most-marketing-doesnt-work/</link>
		<comments>http://youractioncoaches.com/why-most-marketing-doesnt-work/#comments</comments>
		<pubDate>Wed, 12 May 2010 17:43:18 +0000</pubDate>
		<dc:creator>Jim Malski</dc:creator>
				<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[business advice]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Business coaching Fairfield County]]></category>
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		<description><![CDATA[Lead generation is crucial to the success of a business. 
The challenge is that a lot of it doesn’t work and the money spent on the campaign is wasted.
Here are three keys to good marketing pieces:


Target—who are you going after?
Offer—what do you want them to do?
Copy—the actual verbiage you use in the ad?


Of those three, which [...]]]></description>
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		<title>7 Tips to Make More MONEY in 2010</title>
		<link>http://youractioncoaches.com/7-tips-to-make-more-in-2010/</link>
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		<pubDate>Wed, 13 Jan 2010 17:09:28 +0000</pubDate>
		<dc:creator>Jim Malski</dc:creator>
				<category><![CDATA[Building Your Customer Base]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[business advice]]></category>

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		<description><![CDATA[I had the pleasure of presenting to 40 business people at the Westport Wilton Chamber of Commerce Business Before Hours this morning.  It was a great event!  Many thanks to Lisa Thygerson, the Executive Director of the Chamber and her fantastic team; and to the Executive Director of the Westport Arts Center, Nancy Heller, who [...]]]></description>
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		<title>Small Biz Special: Networking &amp; Lead Generating Tips</title>
		<link>http://youractioncoaches.com/small-biz-special-networking-lead-generating-tips/</link>
		<comments>http://youractioncoaches.com/small-biz-special-networking-lead-generating-tips/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 21:58:45 +0000</pubDate>
		<dc:creator>Jim Malski</dc:creator>
				<category><![CDATA[Business Marketing]]></category>
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		<description><![CDATA[ 
Jim Malski on TheStreet.com
Jim Malski, business coach with Westport CT.-based ActionCoach, offers small business owners tips on networking in order to generate leads, just click on the play button to watch the video:

If you are looking for business advisors in CT, why not give your business a Business Growth Analysis and gain invaluable insights into [...]]]></description>
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