One cost-effective way to build buzz around your business is to get PR from the media.   Good or bad publicity is usually good publicity.  Just having a buzz and people discussing your business online or in the community increases it’s awarenes

But how do you get publicity especially if you don’t have the budget to hire a PR Firm?

• Write your own press release
• Social Media
• Networking

One way to boost your visibility is writing your own press release.  The following sites are just a few places where you can post your release to gain exposure  PRWeb.com, Free Press Release, and PRLog.com.

Social media is another way to inform consumers about your business.  Most of the time FREE, social media, can be effective when used properly.  Creating a company Facebook and LinkedIn page for your business is a good first step.   But the key here is to provide value to those whom you are connected with i.e. do not oversell yourself. 

Lastly, Networking is a great way you can tell others about your business.  There is a science to networking and to make networking effective you really have to work at it.  Attending a networking event is a good first step however – don’t be fooled – you must network!  Standing in a corner or speaking to people you already know and are already aware of your business won’t help you.  Prepare for the event prior by trying to find out who will be attending and what attendees meet your target market.  You may want to even leverage your staff at the event.  Remember to listen and ask questions to lead the prospect to then want to ask about you. 

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