Why I Became A Business Coach
Filed under: Business Coaching, Business Development, Business Idea, Business Marketing, Business Planning, Client Spotlight, Sales & Marketing, Uncategorized, business advice
Josh and son Liam: Does it get any better than this?
As a business coach with ActionCOACH of CT, I work with dozens of different types of businesses to help their owners define and realize their goals. It’s challenging work, but I can’t think of anything more gratifying. These are tough economic times, as we all know. So it makes me feel great that I can help my clients achieve their goals, ultimately build stronger more profitable businesses, achieve higher profits and employ more people. It has also given me the opportunity to work with a fantastic group of more than 1200 coaches in the ActionCOACH community in 26 countries, especially and including ActionCOACH of CT owner Jim Malski and my colleagues Geri Sutton and Natalie Havens.
If you had told me five years ago that I would be a business coach today, I probably would have laughed at you, maybe for a second or two – and then I would have thought to myself, “Hey, that sounds like a great idea!” For over 25 years, I worked in Public Policy helping shape defense and foreign policy legislation, as well as a wide range of domestic policies. For 17 years, I ran a forward-looking Issues Management unit at Philip Morris/Altria Group, where I dealt with U.S. and international issues concerning food, beer and tobacco. I then started my own strategic planning and crisis management consulting business working with the Global 500. I suppose it was this global business background – to try to look around corners and see new opportunities, or mitigate problems – that lead me to becoming a business coach.
RESPECTING SMALL BUSINESS OWNERS
I had another motivation: Everything sold by Kraft Foods, Miller Brewing Company and Philip Morris USA and International reaches the consumer through small retailers in 170+ countries. In just the U.S. alone, I worked with thousands of retailers and their trade associations and other business groups. I learned first-hand just how hard it is to run your own business. The myriad of laws and regulations is mind-boggling. Competition is fierce. Training is almost always on the fly – you learn as you go. Yet tens of millions of people are working in this vast network of small businesses every day and ultimately, small businesses are the heart of the engine that fuels our nation’s $13 trillion economy. Not the government and not big corporations…
BUSINESS COACHING IS AN HONOR
I can think of no greater honor than to work with small business owners to make their lives easier, help them build long-term business plans, achieve marketing and sales breakthroughs and ultimately ensure that their businesses continue when they want to diversify or retire. I think 25 years of training in strategic planning, risk management and issues management prepared me to be a business coach. I am just happy that I was able to find an organization like ActionCOACH of CT that allowed me to make my dream a reality.
If you are a small business owner, let me help you make your dreams a reality as well.
Five Things a Business Owner Should Do Each Month
What are you focusing your time on each month?
OK, I am a punch list guy and use them to make sure I stay on track and get things done (always fun to mark things off as complete). So here are five things that I believe business owners should do each month:
- Read or listen—continued investment in your education is crucial. If you read 10 pages every night before you go to bed (or listen to the equivalent) then you’ll read 18 books a year. If you commit to that level of reading, your business will improve automatically.
- Attend workshops—chambers, merchant associations, etc. have a variety of opportunities to attend presentations. Take advantage of them. Not only will you learn something, but you’ll also meet like minded entrepreneurs.
- Know your numbers—you’ve heard it before, accounting is the language of business and you need to be fluent. For your business, understanding the numbers around the financials, sales and marketing are crucial to your success.
- Pick a reward—you’ve set some high goals for yourself, what’s the reward when you get there? Too often, business owners lament over their disappointments and don’t celebrate their achievements. Pick a great reward to keep you motivated for achieving your goal.
- Pick a consequence—now for the stick side of the equation. People move away from pain and towards pleasure. If you need something to keep you moving away from the pain, pick a consequence. Something that you are not a fan of that will keep you focused to accomplish your goals.
To make a difference in your business you have to change the way you do things. It begins by attending one of our profit building seminars.
To get started today click the link above. We look forward to helping you grow your business and making the kind of money you always thought possible
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