Olympic Dreams Similar to Business Dreams
Filed under: Business Coaching, business advice
Believe in Your Business; Believe in the Dream

In watching the Vancouver Olympics, I got inspired by the journey of an Olympian. The time, money, diligence, hard work and undying spirit it takes to keep a dream of becoming the best at what you do in your sport alive is very similar to the same drive many have as business owners in making a business succeed.
Why do we sometimes let our dreams go or get lazy in trying to build the business of our dreams? Do we loose hope or desire? Shouldn’t we all take the lead from the Olympians who if they just gave up – their time spent and dreams would be wasted?
There are so many stories you can draw inspiration from, Short Track Speed Skater, J.R. Celski, is just one of many.

Celski hit the boards coming out of a turn while skating last year. The first few inches of his right skate blade sliced into his left leg near the knee causing him to be rushed to the hospital for surgery.
Prior to the accident, the 19-year-old skater from Federal Way, Wash., finished second behind Apolo Anton Ohno in the overall point standings, enough to qualify him for a spot on his first Olympic team. But would this injury mean his dream of becoming an Olympian was over? NO – even though many may have thrown in the towel. Celski spent a short time in rehabilitation and as soon as he was able, he was back training and strengthening his leg to skate in the Olympic Games. What drive an athlete must have to keep a dream alive even after the devastation of an injury.
And what happened next – all of the hard work came to fruition when Celski won the bronze metal just a few days ago in the Vancouver Olympics. He could have given up – thinking he had no chance to rehabilitate his leg and make it to win a metal in the Games, but he didn’t let the situation get him down.
Now many business owners have kept their spirits alive despite the dwindling economy, but others have let the economy and other factors become an excuse as to why they should give up their dreams of a prosperous business.
During challenging times, when you aren’t sure what direction your business will take, remember to stay positive and challenge yourself to keep the dream alive. Believe in yourself and your business.
Many Olympians struggle to afford their training, have little money to support themselves, but they find support thru alternative methods to keep going. They believe in their abilities and continue to strive for gold.
If you are looking to keep your dream alive, but need some direction as to what step to take next why not lean on a coach for direction like the Olympians do?
Are you ready to make a change?
To make a difference in your business you have to change the way you do things. It begins by attending one of our profit building seminars.
To get started today click the link above. We look forward to helping you grow your business and making the kind of money you always thought possible.
12 Reasons You Need a Business Coach NOW
Filed under: Building Your Customer Base, Business Coaching, Business Planning
12 Reasons You need a Business Coach NOW
On the first day of Christmas, my ActionCOACH gave to me:
A business Re-Education Strategy
- Attend one of our Business Education Seminars or 90-Day Planning Workshops
On the second day of Christmas, my ActionCOACH gave to me:
2 Sales Techniques
- Developing a Unique Selling Proposition
- Ask for business
On the third day of Christmas, my ActionCOACH gave to me:
3 Client Referrals
On the fourth day of Christmas, my ActionCOACH gave to me:
4 Lead Generation Tips
- Networking
- Strategic Alliances
- Cold Calling
- Social Media; LinkedIn, Facebook, Twitter etc.
On the fifth day of Christmas, my ActionCOACH gave to me:
5 Ways to Increase my Profitability
- Increase # of Transactions (i.e. bundle products, cross selling)
- Sales Scripts
- Ask for References
- Client Retention (i.e. keep in touch with your customers)
- Analyze your financial statements monthly
On the sixth day of Christmas, my ActionCOACH gave to me:
Six Planning Tips
- Test & Measure
- Set S.M.A.R.T measurable goals
- Train your team
- Manage Key Performance Indicators – K.P.I’s
- Know Your Numbers
- Organizational Tools (i.e. job descriptions, org charts)
On the seventh day of Christmas, my ActionCOACH gave to me:
Seven Networking Events to attend
Eight new business targets
- Describe the best customer you have
- find out what papers they read
- what events they attend etc.
and go get more customers just like them
On the ninth day of Christmas, my ActionCOACH gave to me:
Nine Strategic Alliances
On the tenth day of Christmas, my ActionCOACH gave to me:
Ten golden opportunities converted into customers thru
- Providing testimonials
- Defining your uniqueness
- Written guarantees
- Educating on value; NOT price
- Selling on Emotions & Dreams
- Follow up on the opportunities to ensure they convert
- Targeting better prospects
- Training team in sales
- Surveying past customers – why did they buy from you?
- Sales Scripts
On the eleventh day of Christmas, my ActionCOACH gave to me:
Eleven ideas to lower margins
- Sign up for long term contracts that offer price incentives
- Stop running ads that don’t bring in business
- Renegotiate your lease
- Increase your prices
- Analyze each product lines profitability
- Invest in technology – to produce more in less time
- Sell More Big Margin Goods / Services
- NO Discounting
- Find ways for you and your team to become more efficient and productive
- Create team incentives based on margins
- Ask vendors for discounts
12 Goals for the New Year
- Develop a Successful Action Plan for 2010
- Know Your Numbers
- Test & Measure
- Find your perfect customer
- Train your employees – in sales etc.
- Find Strategic Alliances
- Lower Your Margins
- Increase Number of Transactions
- Generate additional leads thru – networking, cold calling etc.
- Ask for Referrals
- Systematize your business
- Build a 10 x 10 Marketing Plan – 10 strategies going at one time
Written by Business Development Manager, Geri Sutton - pictured here with her husband Jim
If you want to learn more about how you can develope S.M.A.R.T measureable goals for the New Year and take your business to the next level contact one of our Business Coaches NOW.
If you are looking for business advisors in CT, why not give your business a Business Growth Analysis and gain invaluable insights into four major areas of your business?
Your answers will be used to qualify you for a FREE Business Diagnostic Meeting.



