Build Your Customer Base in 4 Weeks: Business Coaching in CT Tip #2
Filed under: Building Your Customer Base, Business Coaching, Business Networking
Business Coaching in CT tip #2 – Identify a Target Market for Direct Mail
Direct mail campaigns work best for reaching a consumer demographic that is defined and identified as a focus group. Direct mail is intended to arrive at the doorstep of those customers who are already known to be great candidates for your products and services in your target market. It may be helpful to clarify the demographic and basic information about the recipients in that area such as their age, gender, income level and buying habits.
Mailing lists of people who meet your specified criteria can be purchased. But the least expensive and often most effective way to generate an appropriate mailing list is to hold a giveaway contest. Those who submit their contact information as an entry are obviously interested in winning a product or service that you offer. Having a contest allows you to pre-screen individuals as potential customers.
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