Build Your Customer Base in 4 Weeks: Business Coaching in CT Tip #7
Business Coaching in CT tip # 7 - Train and Support Employees to Improve their Skills
Valued employees – are ones that business owners invest in to help them further their careers and skills by developing a sense of ownership and responsibility that can boost a business’ customer base dramatically. Employees come in contact with people every day, both inside the place of business and elsewhere.
Someone might be potential customer because they walk through the door, but it may take a certain level of professional skills to convert them into paying customers. Or an employee might attend a church or school where there are dozens of potential customers.
By helping that employee learn the skills needed to promote the business to those contacts, it is possible to capture new customers. To retain great employees you can provide training, guidance, education as well as incentives.
Employees might profit from attending sales or marketing workshops, for instance.
Wine reps for major wineries often travel to Europe to learn more about wines – at the company’s expense. Hair salons send stylists to conventions to learn new tricks of the trade. Construction companies send carpenters and electricians to night school to get advanced certificates.
But these investments all pay off when the employees return and land lucrative new accounts, do a better job, or are able to charge customers a higher rate for their more specialized service. Invest in those who are within the business, and the investment will pay off by bringing customers from outside the business as well as retain your top employees.
Your answers will be used to qualify you for a FREE Business Diagnostic Meeting.
Let us know what you thought of this post Leave a Comment Here
Comments
Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!
Business Seminars
Sign Up for our one of our FREE Business Seminars.
Simply click the link below to get started.
Use Promotional Code "ActionBlog" for FREE registration.
-
