Build Your Customer Base in 4 Weeks: Business Coaching in CT Tip #6
Business Coaching in CT tip # 6 - Use Radio, TV, and Newspaper Advertising
Getting the word out through mass media is often the only thing necessary to vastly increase the number of customers, but many businesses devalue this kind of effort because they are not willing to pay for advertising or they don’t understand how it can help. Consulting with local media outlets is often an enlightening process as those organizations thrive on understanding demographic advertising. For example, while a business owner may not see the overall picture and advertising rep from a local radio station may. They can also assist you in developing an implementing a successful campaign. The media organization has a vested interest to see your ad succeed.
For businesses on a tighter budget, classified ads in local newspapers are an easy way to enter the local market. There are also many neighborhood papers, professional newsletters, trade journals, and other publications that offer strategically targeted ad opportunities. Another affordable tactic is to use press releases. A restaurant might announce a change to their menu, a car dealership might notify the press about a new model about to be unveiled, and a law firm might announce the promotion of an employee or the opening of a new satellite office.
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