Business Coaching in CT tip # 10 – Go Online and Drive Traffic
Create a website and it will act as a customer magnet that never sleeps. It will create a business presence that extends around the entire world almost overhead – free. Give site visitors something valuable in exchange for them providing more information about themselves. Concentrate on getting contact information or a commitment to pay a visit in person to an offline storefront or place of business. They sign up on the site or visit the store, for example, and are rewarded with a discount, contest entry, or free consultation or service upgrade.
Make incentives irresistible and continue to emphasize a call to action, otherwise Internet surfers will never convert into useful leads and real customers. Keep it simple – rather than asking for extensive information, for instance, just get an email or a mailing address so that you can follow-up with the prospect.
Attract 10,000 visitors to the site per month and convert only one percent of them and that will add up to more than 1,000 customers per year.
Don’t forget that in addition to a website there many other tools you can utilize to increase your business presence on the internet – Twitter, Facebook and LinkedIn are a few sites that we recommend you join online.
If you are looking for business advisors in CT, why not give your business a Business Growth Analysis and gain invaluable insights into four major areas of your business?
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