Business Temperature Check on 2010
OK, we are two months through 2010. How do your numbers look?
Are you ahead of where you planned from a revenue and profit perspective?
If so, fantastic. The trick is to keep the accelerator on the floor because when you are hot, you are hot.
If you are behind, what changes do you need to put in place today to catch up to where you need to be? Treat this as URGENT.
You can’t let too much of the year go by, and get too far behind before you start making changes. The gap can’t be too big to overcome and still hit your goals.
If you are not sure if you are ahead or behind, you have some real work to do.
There are certain mastery elements that need to be available to every business owner on a consistent basis.
Those elements include:
Revenue—planned vs. actual
Profits—planned vs. actual
Cash flow—planned vs. actual (this is a BIG )
Client acquisition cost—planned vs. actual
Client retention—planned vs. actual
Hours worked—
planned vs. actual. To clarify, productive hours worked.
Marketing results—planned vs. actual
Yes, it is a lot of numbers to understand—but numbers are the language of business. So if you are not comfortable with numbers, you need to figure out how to get comfortable with them and fast.
Your clients may love you, and the team may love working for you, but if you don’t know the numbers that drive the business and the business is not making money, you won’t be in business for long.
Get started with the changes that need to happen today.
Are you ready to make a change?
To make a difference in your business you have to change the way you do things. It begins by attending one of our profit building seminars.
To get started today click the link above. We look forward to helping you grow your business and making the kind of money you always thought possible.
Setting Customer Expectations
When is the best time to set your customers expectations?
Is it during the sale?
Is it after the sale is made?
Is it before the customer starts the actual sales process?
I think the third option makes a lot of sense.
Think of it as positioning is the key—key to a long term relationship and key to ensuring that there are no misunderstandings as you consider working together.
So how do you help set customer expectations before they work with you (while they are still checking you out)? Paddi Lund has done some great work on setting expectations—here are a few more to consider:
YouTube Video —why not have a YouTube video that you can send people to, that talks about how you work with people
Welcome Book —create a welcome book that you send people early in the process so that they can learn more about you and the kind of work you do
Testimonials—create a variety of both written and video testimonials that people can review on line via Google, LinkedIn, Facebook, etc. so that they can understand what you bring to the table as they do their due diligence (both before meeting with you and after)
Industry Publication or articles on line — become the expert who is published talking about what you do and some key elements in how your industry should work with clients (which happens to be the way your company does)
The reason is that not all people that buy what you do are good for your business. By positioning things properly upfront, you increase your chances of working with “A” & “B” clients who you should build your business around.
Are you ready to make a change?
To make a difference in your business you have to change the way you do things. It begins by attending one of our profit building seminars.
To get started today click the link above. We look forward to helping you grow your business and making the kind of money you always thought possible.
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